1, so go nuts and create your own designs for any holiday. Use a slider to dim the lights, going from a well-carved pumpkin to a spooky, glowing face in the dark - perfect for displaying on Halloween. > Show off your creations in a full-screen display mode. ![]() > Unlimited undos and a reset button allow you to take back any cuts you don't like. ![]() > Not happy with the provided shapes? Make your own! "Carve" into the pumpkin by drawing shapes with your finger. ![]() > Scale and rotate the 18 custom shapes to build the pumpkin of your dreams. > Create as many jack-o-lanterns as you like! Your work is automatically saved, so you can go back to edit or delete them at any time. > Choose from four different pumpkins of varying shapes and sizes. Then pop it in your window to impress the neighbors. Play with angled and expressive faces, check human-like characters against inanimate objects, test if a character with an open mouth on app icons has more of an influence on users’ decisions to download the app.Ready, set, carve! Turn your iPad into a big, spooky, full-screen jack-o-lantern.Review some of the app icons of the t op performing applications across your categories, find the things which are common in the majority of them, and run a test.Consider designing a few versions app icons for each of the tested ideas.Seasonal App Icons Optimization Takeaways of MyTona Take a look at the angle that each face is looking back at you, the hats on their heads, and the clothes they’re wearing.Īll these elements help influence the particular expressions on the faces and convey particular emotions to potential players via your app icons. It’s also important to mention that details really matter when it comes to app icons design. The fact that this app icons trick works still surprises many mobile marketers, but you can’t argue with numbers. In the above-mentioned app icons case, all versions with ‘action mouth’ characters performed far better than the control icon depicting the man with his mouth closed. If you look through the top games, you’ll discover something specifically common to most of them: the app icons have characters with their mouths open. «Action Mouth» is a trick you should definitely try in your app icons. In terms of conversion, the app icon with the pumpkin head did 9,3% better than the control version.Īnalyzing this result Mytona decided that the main factor which helped to achieve this result was the replacement of the human-like character with an inanimate object. The second variation featured the app icon with a smiling pumpkin head.One of the variations depicted a well-known image of a man in a top hat, to add a bit of Halloween spirit, designers put a ‘phantom of the opera’ inspired mask on his face. ![]() In the course of the first experiment, two app icons were tested: Developers from MyTona in their test for their game Seekers Notes: Hidden Mystery decided to test which character serves this purpose the best. SolutionĪs we know, the main purpose of placing a character in the game app icons is to try and promote the sense of action which intensifies the user’s desire to start playing right now. So, they decided to A/B test Halloweeny app icons to be on the safe side. However, the publisher was quite aware that seasonal decoration of app icons doesn’t always result in stunning conversion rate.
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